It's More Than Bread And Milk

If you want to write copy that makes your prospects sit up and take notice, look no further than the headlines on the magazines in the supermarket checkout rack. Odd as it may seem, there are some real similarities to the cashiers lane and your business. The headline writers, like you, have limited time to (A) grab the potential customers attention, and (B) encourage them to select their offering over all the other choices. Magazine headline writers may be the best marketing copywriters in the world and you can learn a lot by reading their work.

With no gender bias intended, womens magazines seem to do a much better job with cover layout and writing. Consider these clear, concise and attention grabbing headlines:

Rate This Weeks Scorching Sex Position

Eat All the Chocolate You Want

Train Your Fat Cells To Release 6 lbs. A Week

Retire Rich on $3 a Day

Head to Toe Healthy: Lifesaving Info on Heart Disease, Cancer and More

Whats Going on Inside Her Head?

Change Your Life in Five Weeks

His Moan Zones

Create A Stress Free Home

Get The Raise You Deserve

Half Off Tropical Getaways

Business success begins with getting attention and standing out from the crowd. You do that in the words you choose. Comparing business advertising to a well-written magazine headline may seem simplistic but no one said all smart marketing has to be complex.

Brian Grinonneau is the general manager of McMann & Tate Advertising an agency that insists its customers tell their story like it has never been told before.

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